Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm.

The company operates the namesake video streaming services Viaplay and Viafree, advertising-funded TV and radio channels, the V pay-TV channels, as well as the studio production company Viaplay Studios. Viaplay Group was founded in 2018 as a spinoff from MTG. Viaplay Group’s first day as a publicly traded company was on 28 March 2019 listed on the Stockholm Stock Exchange.
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