BrightBid Group AB (publ), an adtech company, provides traffic-generating services using data and AI in Sweden and internationally. The company offers BrightBid and Bidbrain SaaS services; and full-service solutions for ad optimization for leaders and consultants in marketing, as well as self-service hub solutions. It also provides budget allocator that delivers AI driven suggestions to reallocate budget; Google shopping ads that automate tedious tasks and optimize bids; ad reporting that tracks every ad campaign; competitor monitoring that provides data on brand’s keyword bidding landscape; smart activation that automates pausing and reactivation of ads; keyword autopilot; keyword suggestion tool that offers AI-powered keyword management and monitoring; brightbid audit, which provides tailored recommendations and automated weekly audits of ads campaign; and brand infringement detector thar protects brand’s integrity and stops unauthorized use of terms in Google search ads. The company was formerly known as Speqta AB (publ) and changed its name to BrightBid Group AB (publ) in July 2024. The company was found in 2003 and is based in Stockholm, Sweden.
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